Staging versus design
This season we have been answering a lot of homeowner questions about the nature of staging.
Not surprising, many people think staging and decorating are the same thing – mostly driven by
staged homes they see on home improvement shows where the homeowners seem to “keep”
the staged design. We explain to homeowners that the difference is significant. When I design a
home for an owner, that design is personal to the people in that household. The style, the
colors, and the function reflect the people who will live day to day in that home.
When we stage, we intentionally strip away personal style and color. The home becomes a
product that we are merchandising to the broadest segment of buyers. We track the design
trends that appeal to the different demographic segments of buyers. We rely on market data
on buyers and home ownership. With all of that in mind, we create looks designed to emphasize
the home’s assets and sell it quickly.
Preparing for Market
I am asked nearly every day what “has to be done” to get a home ready for the market. I always
frame this with those things that cost the least but have the biggest impact. The first is always
fresh paint. (See below for our favorite whites and neutrals.) Even if the current paint is a good
color, holes will need to be patched from artwork and walls and trim will need the scuffs
touched up. The biggest mistake we see with touch ups is using the wrong paint finish.
After paint, my next recommendation is updated lighting, particularly in the primary suite, the
entry, and dining space. Lighting doesn’t have to be expensive to look great – there are many
great sources. If budget allows, we recommend adding lighting to rooms with no overhead
lighting at all. After lighting, in cost and expense, is the floor.
While hardwood is the gold standard, many people are showing a preference for luxury vinyl
plank. It’s child and pet friendly and much less expensive than hardwood. Sheet vinyl has also
been re-imagined and comes in patterns that look just like the beautiful cement tiles that are so
popular in modern traditional and farmhouse designs. Carpet is still preferred by many people
in bedrooms and is available at a variety of price points.
Depending on the budget, we may make recommendations for things like countertops, a new
sink, and fixtures in the kitchen. And similarly, countertops, sinks and fixtures in the bathrooms.
Sometimes we recommend new hardware for doors – knobs and hinges – to freshen up a
space.
Your real estate professional will make many suggestions as well. Knowing the market and how
buyers think and view your home is essential as you get ready to sell. Choosing trusted
resources who are successfully working in the market day-to-day is the key to success.
Originally published in the November 2022 issue of Napa Spotlight
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